Ulterior.live
Modern IT is no longer only about deploying hardware, but rather about optimizing friction-free relationships between the employees and their technology.

By transitioning from a reactive troubleshooting, to a proactive data-driven approach, 
organisations can slash operational overhead, secure the edge, and boost workforce 
productivity and experience. 

In a hybrid or mobile work model, a lost or uncommunicative device is an immediate 
compliance and liability concern. 

The discussion is tailored around managing the ‘dark endpoints’, manage devices remotely, 
and challenges organisations are facing with consolidating multiple platforms. 

Discussion

Topics

We’re trying to do more with less, yet our IT teams are still buried under a mountain of repetitive and reactive tickets. What is the biggest barrier preventing you to automate low-level support fires, and have your engineers focus on strategic growth?

How are you cutting through the AI hype to deploy practical AI capabilities that actually automate root-cause analysis and streamline operations?

What keeps you up at night regarding compliance and security, when managing completely distributed workforce with devices that drop off or go dark?

How much friction is vendor and tool sprawl causing within your infrastructure strategy?

How are you uncovering hidden ‘digital friction’ before it impacts workforce productivity and retention, and what seems to be the biggest challenge at the moment?

What strategy and cost efficiencies are we sacrificing by not unifying the entire hybrid footprint, and what would be the ideal set up for your organization?

How are you currently matching your hardware refresh spend to actual user workloads and performance data?

What is the biggest challenge you’re facing at the moment, and how does an ideal future for you looks like?

SUBJECT MATTER EXPERT

Oliver Pfaff

Speaker 1

Business Development Manager PS Services DA & Security Solutions Lead Central Europe at HP

HP

With over 16 years at HP, Oliver Pfaff has built a broad expertise in business development, strategic sales, and services across the technology landscape. In his current role as Business Execution Manager Workforce Services & Solutions DACH, he combines a deep understanding of the IT industry with a strategic, partner-focused approach to driving business growth. Throughout his career at HP, Oliver has worked across a diverse range of portfolios, from personal systems and printing solutions to 3D printing, digital manufacturing, and managed print services. This breadth of experience gives him a unique perspective on how technology, services, and channel partnerships come together to create long-term business value. Today, he brings this expertise to the development and execution of workforce services and solutions, helping shape business strategies, strengthen partner ecosystems, and identify new opportunities for growth. By connecting market needs with HP’s evolving services and security portfolio, Oliver supports customers and partners in navigating an increasingly complex digital landscape and building solutions that are ready for the future.

ABOUT

HP

HP is a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place. Its efforts in climate action, human rights, and digital equity prove that it is doing everything in its power to make it so. With over 80 years of actions that prove its intentions, HP has the confidence to envision a world where innovation drives extraordinary contributions to humanity. Its technology, a product and service portfolio of personal systems, printers, and 3D printing solutions, was created to inspire this meaningful progress. HP knows that thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.